Data Privacy Statement
1. Scope and Applicability
The Walch HotelbetriebsGmbH in Lech owns and operates this website (hereinafter referred to as the “Website”).
The Company reserves the right to amend this Data privacy statement at any time without prior no-tice. Only the current Data privacy statement shall apply.
2. Data the Company collects from the User
In the process of the User’s usage of the Website, the Company collects certain data from the User and uses such data for different purposes. The type of data collected by the Company and the Company’s usage of such data depend on the data in question. In that regard, this Data privacy statement differentiates between the following categories of data (all as described in this Data privacy statement; see below for more information on which data is collected and how such data is used):
• Anonymous Data
• Log Data
• Personal Data
2.2 Anonymous Data
Anonymous data collected by the Company includes the following (“Anonymous Data”):
• The browser type and version
• General information regarding the operating system
• The current date and time
2.3 Log Data
Each time the Website is accessed (including each time a file is downloaded from the Website), data relating to such access by the User is saved in a log file (the “Log Data”). The Log Data includes in particular:
• Site from which the accessed file was requested by the User
• Name of the file requested
• Date and time of the request
• Amount of data transferred
• Status of the access (e.g. file transferred, file not found, etc.)
• IP-address data
2.4 Personal Data
The Company collects personal data of the User, i.e. information that permits the Company to identify the User. The collection of such personal data from the User is limited to data that the User has provided to the Company voluntarily by entering such data in respective input fields on the Website and data relating to the User’s interests and preferences obtained and interpreted from the User’s actions on the Website (collectively, “Personal Data”). Such Personal Data includes in particular:
• Name (first name)
• Surname (last name)
• Job Title
• E-Mail address
• Phone no
3. Usage of the collected Data by the Company
3.1 Anonymous Data
The Anonymous Data is used to anonymously analyze the usage of the Website and for related anonymous statistical purposes only.
3.2. Log Data
Log Data is used exclusively for the operation of the Website. The usage of Log Data as Anonymous Data according to this Data privacy statement, however, remains reserved.
3.3. Personal Data
- The Company uses the Personal Data for the following purposes:
- To get in touch with the User due to and based on the User’s request.
- Customization of the Website and its products (including the selection of advertisements displayed to the User on the Website and elsewhere), all according to the interests and preferences of the User.
- General improvement of the products and services of the Company
- The Company may send promotional emails about new products, special offers or other information which the Company thinks the User may find interesting based on its usage of the Website using the email address and other contact data which the User has provided.
- From time to time, the Company may also use the Personal Data to contact the User for market research purposes.
- Internal record keeping.
The Company will only use the Personal Data in accordance with this Data privacy statement. However, the Company reserves the right to use the Personal Data for other purposes, provided such usage for other purposes is mandated or permitted by applicable law.
If the User does not want the Personal Data to be used for marketing purposes by the Company, the User may notify the Company accordingly at any time, and the Company will then stop using the Personal Data for such purposes.
4. Control of Personal Data
The User has the right to request information about what Personal Data the Company has saved in relation to such User. The User may also request that such Personal Data is corrected or deleted and the User may at any point opt out of the Company using Personal Data for the purposes outlined in this Data privacy statement.
Such requests shall be addressed to: firstname.lastname@example.org.
5. Analytics Software
The Website uses analytics software. Currently, the Website uses to main web analytics services:
(1) econda Analytics and (2) Google Analytics.
5.1.2 Google Analytics
The information generated by the Cookie about the Users use of the Website (including the IP address of the User) will be transmitted to and stored by Google on servers in the United States. Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.
Google will use this information on behalf of the Company for the purpose of evaluating the Users’ use of the Website, compiling reports on Website activity for the Company and providing other services relating to Website activity and internet usage to the Company.
The Company shall be free to change the analytics software it uses at any time. Such changes will be reflected in this Data privacy statement at such time.
5.2. Google Analytics Browser Opt-out
Additional information about the Google Analytics Opt-out Browser Add-on can be obtained. Deactivation of Google Analytics
5.3. econda Analytics Browser Opt-out
User profiles are not combined with data on the bearer of the pseudonym without the explicit consent of the visitor. In particular, IP addresses are rendered unrecognizable immediately after receipt, so that an assignment of usage profiles to IP addresses is not possible. Visitors to this website may object to this data collection and storage at any time for the future. Deactivation of econda Analytics.
6. Content and Services of other Providers
The Website may utilize content of third party providers, such as graphics of other websites. This implicates that the third party providers of such content may recognize the IP address of the User, as the IP address is required for the transmission of the related data to the browser of the User.
The Company uses its best efforts to make sure that only such services of third party providers are used, which only use the IP address of the User in order to effect the presentation of such content. However, the Company cannot prevent that the third party provider uses the IP address for different purposes.
7. Links to other websites
The Website may contain links to other websites of interest. This Data privacy statement only applies to the Website, but not to such linked websites owned and/or operated by third parties. Once the User has used these links to leave the Website, the Company does not have any control over that other website. Even though the Company uses its best efforts to make sure that such websites meet only highest standards, the Company shall not be responsible for the protection and privacy of any information which the User provides whilst visiting such sites. The User should exercise caution and look at the privacy statement applicable to the website in question.
8. Data storage
The Company will store the Personal Data on a server located in Austria.
9.1 What are cookies?
A cookie is a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit, like your preferred language and other settings. Cookies are mainly divided into two types:
These cookies contain data to garantee the functionality of the web site and to provide the requested services such as navigation or login action. Without these cookies some parts of the web site are not working properly.
These cookies are used to track the navigation of the user over the internet and to create a profile of his interests, habits and choices. Cookies like these can be used to display advertisements or products based on the users profile.
9.3 How can you prevent the storage of cookies?
By changing your browser settings you can deactivate or delete cookies. The deactivation of cookies can lead to an improper way of functioning of some web sites.
Here is how you find the appropriate browser settings:
1. Open Internet Explorer.
2. Click on Extras followed by a click on Internet Options.
3. Click on the tab Privacy.
1. Open Mozilla Firefox.
2. Click on the menu icon and choose Preferences.
3. Open the tab Privacy.
4. Next to “Firefox will:” choose “Use custom settings for history”.
1. Open Google Chrome.
2. Click on the menu icon and choose Settings.
3. Click on “Show advanced settings…”.
4. In the section “Privacy” click on “Content settings”.
Furthermore the web site www.youronlinechoices.eu of the European Interactive Digital Advertising Alliance offers the possibility to disable non tecnical cookies of third party services.
9.4 Google Analytics cookies
9.4.1 econda cookies
As stated above, the Company collects standard internet log information and details of visitor behaviour patterns by using econda Analytics cookies. The Company does this to improve the Website. This information does not comprise any Personal Data. Data used for analytics purposes may however be associated with Personal Data gathered from this Website or otherwise. More information about econda Analytics cookies.
9.4.2 Google Analytics cookies
As stated above, the Company collects standard internet log information and details of visitor behaviour patterns by using econda Analytics cookies. The Company does this to improve the Website. This information does not comprise any Personal Data. Data used for analytics purposes may however be associated with Personal Data gathered from this Website or otherwise. More information about Google Analytics cookies.
To disable Google Analytics, you can use this link to set a cookie that remembers this setting for your browser. If the cookie is deleted, or if you start using another browser, this setting no longer applies and you will be included in the Google Analytics again.
Browser such as Firefox can also block user tracking within the program, see the program settings.
10. ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages
Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”). The adequate level of data protection is based on data processing agreements with the respective company.
Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.
Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.
You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:
ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.
Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.
Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.
11. ADDITIVE+ LEAD CLOUD
In order to increase customer loyalty and to sell our services and additional services we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”).
Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on an adequacy decision taken by the European Commission (“Privacy Shield”) or on data processing agreements.
You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.
12. ADDITIVE+ NEWSLETTER
On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.
After signing up for our newsletter you will receive an email containing a link to confirm the subscription.
Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.
To process your subscriptions and to send our newsletters we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.
13. ADDITIVE+ VOUCHERS
On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored in the EU.
The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.